Email Marketing

Stay in touch with your customers and nurture your leads through email marketing.

 

Email marketing provides a way to reach out to your customers and keep them updated

email-marketingEmail marketing is one of the most powerful marketing tools available for today’s organizations. Our lead nurturing and marketing automation software makes it easy to drive leads through the sales funnel. Use our best-in-class award-winning software to D-I-Y or let us manage your email campaigns for you.

Email Features

  • Build and manage unlimited email lists, auto-import email leads from our sales center, or integrate with external sources.
  • Create a one-time campaign or a scheduled delivery campaign with the option to include an auto responder.
  • Create and manage email content templates for easy editing and updating.
  • Measure email open rate with campaign analytics reporting.
  • View email campaign list and delivery status.

10 Statistics you may not have known about Email Marketing

  • 80.8% of users report reading email on mobile devices
  • 12% of people use separate work and personal inboxes
  • “Posts” and “Jobs” are the most clicked subject line words
  • Click through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name
  • CTR is higher when using the recipient’s company name in the subject line over no company mention
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text
  • Your most recent subscribers are the most likely to click through
  • Most unsubscriptions come on Tuesdays (0.52% unsub rate)
  • Clicks by button text: “Click Here” gets the highest % of clicks over “Go” and “Submit”

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