It’s a fact. All well known, successful “brand name” companies rely on their logo for identification within their industry and with their target markets. Companies such as McDonalds, Coca Cola, Nike, and Ford are immediately recognized by everyone around the world. A well throught out logo can assist in carrying a product or company to the next level of success.
When trying to build consumer awareness and recongnition of a product, service, or company, a logo can do just this. Take a moment to look around at the various means of print and media advertising, and you can see that logos are in abundance and an essential part of any company’s image