Using Corporate Identity as opposed to reputation or image, is not without significance. The word “corporate” indicates something that is large, and that has numerous facets. Something that unfortunately, reputation and image cannot portray on it’s own. It is a term recognized internationally that portrays an immediate impression of something large and having presence.
Corportate Identity: why is it important?
Corporate idenitity is often seen as a collection of visual elements, which are used in various applications and areas to promote the image of a business or organization. Also included in this list may well be a business or organization’s beliefs, philosophy, technology, people and strategies. Corporate identity could also help establish the position of a business within its market and competition.